Audio research and analytics provider Veritonic is partnering with Azerion-owned Hawk to improve ad tracking and performance measurement across audio, podcast and CTV platforms in Europe.
Hawk will implement Veritonic’s Audio Attribution solution to help its users measure the effectiveness and ROI of their omnichannel digital advertising efforts by providing detailed analytics of listener actions across multiple devices, such as adding items to shopping carts and completing purchases.
Shanil Chande, Commercial & Partnerships Director at Hawk UK & International, said: “Veritonic shares our passion for delivering trusted, transparent and actionable insights that not only drive successful campaigns and increased ROI, but also drive the growth of the global digital audio and CTV landscape as a whole.”
“We are proud to leverage their audio and video attribution solution to provide our users with the data they need to make informed decisions regarding creative optimizations and overall AV advertising investments.”
Damian Scragg, GM of International at Veritonic, commented: “Partnering with Hawk to integrate our audio and CTV attribution solution is a significant step forward in improving the transparency and effectiveness of AV advertising. We are excited to provide Hawk users with the deep insights and actionable data they need to optimize their campaigns and maximize ROI. This collaboration underscores our commitment to driving innovation and value in the global audio and video advertising ecosystem.”
