“Our goal at Super Hi-Fi is to change the entire radio landscape so that radio companies can succeed,” said Zack ZalonCEO of Super Hi-Fi. “Today, Super Hi-Fi already delivers over 400 million program ads per month to our customers. Rosetta Traffic makes it easier than ever for our partners to leverage the same reliable scale and performance – along with proven, traditional traffic systems – to streamline radio station operations and succeed in an ever-changing landscape.”
“Marketron has been driving innovation in the radio industry for over 50 years, providing robust traffic and revenue management systems and integrated digital sales support tools,” said Jimshade Chaudhari, CEO of Marketron. “It is encouraging to see Super Hi-Fi also investing in the radio sector and bringing new technologies to help broadcasters move their operations to the cloud. Super Hi-Fi’s efforts complement our industry-leading systems and help our radio customers achieve greater efficiency and effectiveness.”
Main features of Rosetta Traffic:
- Seamless integration with broadcast traffic solutions: Rosetta Traffic is designed to work seamlessly with all major traditional broadcast traffic programs, ensuring that radio stations can easily integrate advertising directly into super hi-fi stations without having to replace existing systems or processes.
- Compatibility with programmatic advertising: Rosetta Traffic also supports all major digital programmatic advertising platforms, including Adswizz, Triton Digital and Amperwave, allowing broadcasters to easily deliver audio advertising on the digital versions of their streams. Super Hi-Fi currently delivers over 400 million programmatic ads per month to its customers using this platform.
- No changes to existing systems: Rosetta Traffic integrates with your current traffic systems, ad workflows, as-run reports and financial reporting tools, ensuring a smooth transition without disrupting your established processes.
Rosetta Traffic is now available on all Super Hi-Fi radio stations. For more information on how Rosetta Traffic can revolutionize your advertising management, visit www.superhifi.com/products/rosetta-traffic
About Super Hi-Fi
Super Hi-Fi is committed to radically transforming radio. Founded in 2018, Super Hi-Fi provides a complete and robust radio management platform powered by advanced AI. Designed to help radio companies and digital media platforms succeed, Super Hi-Fi delivers a better listening experience at a significantly lower cost of ownership than traditional tools and methods. The company makes more than 2 billion radio production decisions every month for some of today’s biggest brands, including Audacy, Sonos Radio, iHeartRadio, Peloton, Fubo and many others. Super Hi-Fi is based in Los Angeles, California.
Media contact:
Laura Moraity
Super Hi-Fi
(email protected)
Media contact
Laura MoraitySuper Hi-Fi, 1 3107810283, (email protected)www.superhifi.com
SOURCE Super Hi-Fi
