DENVER, Aug. 20, 2024 (GLOBE NEWSWIRE) — Ibotta (NYSE: IBTA), the leading technology company providing digital promotions and performance marketing solutions, today announced that the Ibotta Performance Network (IPN) has been named the winner of the 7th Annual Performance Marketing Innovation Award.th annual MarTech Breakthrough Awards. The annual awards program is conducted by MarTech breakthrougha leading market research organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industries.
The Ibotta Performance Network (IPN) is the first digital network that distributes promotions in a coordinated manner across retail platforms, major third-party websites, and Ibotta’s direct-to-consumer offerings. The IPN, which includes a wide range of third-party sellers such as Walmart and Instacart, enables marketers to influence what people buy, where, and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2 billion through the IPN since 2012.
“Since launching in 2022, we’ve continued to grow our Ibotta Performance Network, adding a number of best-in-class publisher partners including Walmart, Family Dollar, Dollar General and most recently Instacart. This enables CPG brands to reach an unprecedented 98% of households while leveraging pay-per-sale efficiency and AI-driven optimization,” said Bryan Leach, CEO and Founder of Ibotta. “Awards like the MarTech Breakthrough Awards underscore the unique value our network provides to our more than 2,400 brand partners and the power of reaching the right customer with the right offer at the right time.”
The mission of the MarTech Breakthrough Awards is to celebrate excellence and recognize innovation, hard work and success in a range of marketing, sales and advertising technology categories including marketing automation, customer experience, performance marketing, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted thousands of nominations from over 15 different countries around the world.
“The Ibotta Performance Network provides consumers with a tangible way to save on their favorite everyday products, whether they’re interacting directly with the Ibotta app or one of the many publishing partners,” said Steve Johansson, Managing Director at MarTech Breakthrough. “As digital rewards become more prevalent and marketers look for strategic approaches to optimize spend, the IPN enables retailers and brands to confidently and accurately navigate the evolving marketing landscape, making the IPN our 2024 Performance Marketing Innovation Award winner.”
About Ibotta (“I bought a…”)
Ibotta (NYSE: IBTA) is the leading provider of digital advertising for consumer goods brands, reaching over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN enables marketers to influence what people buy, where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2 billion through the IPN since 2012. Headquartered in Denver, Ibotta has been listed as one of the best places to work by The Denver Post and Inc. Magazine.
About MarTech Breakthrough
Part of Technical breakthrougha leading platform for market intelligence and recognition of global technology innovation and leadership, is dedicated to honoring excellence in marketing, advertising and sales technology, products and people through the MarTech Breakthrough Awards program. The MarTech Breakthrough Awards provide a platform for public recognition of the achievements of breakthrough marketing technology companies and products in categories such as marketing automation, AdTech, SalesTech, marketing analytics, performance marketing, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit MarTechBreakthrough.com.
Tech Breakthrough LLC does not endorse any vendor, product or service featured in our recognition programs and does not advise technology users to select only vendors with award designations. Tech Breakthrough LLC recognition consists of the opinions of the Tech Breakthrough LLC organization and should not be construed as a statement of fact. Tech Breakthrough LLC disclaims all warranties, express or implied, with respect to this recognition program, including any warranties of merchantability or fitness for a particular purpose.
contact
Ibotta Corporate Communications
Hilary O’Byrne, [email protected]
