There’s no practical reason why thermal paste—the goo you put on your CPU before finishing off your PC with a cooler—should come in multiple colors. But Cooler Master offers multi-colored thermal paste because the company knows PC builders can’t resist having something special.
In fact, Cooler Master just demonstrated the possibilities by creating a tiny little landscape on an Intel CPU in a real motherboard using its new multi-colored paste. Bob Ross would be proud.
Yes, I realize this is just a promotional video for Cooler Master’s CryoFuze 5 thermal paste, which comes in six different colors and has previously made headlines with really stupid “AI” marketing. Manufacturing and providing different colors of a product that is inherently hidden is the definition of redundant.
But I can’t be cynical. The tiny painting is truly impressive, the kind of thing that even the most obsessed Warhammer Miniature painter
And since people spend weeks of their free time – and who knows how much money – making custom case modifications that are true works of art, I think it’s entirely possible that PC builders will pursue this as another avenue of creative expression, making tiny paintings that are essentially destroyed once the cooler is installed.
To quote Terry Pratchett, “It is such a pity that some masterpieces are so fleeting.”
