Ryan Reynolds is currently at the peak of his career in Hollywood as Deadpool and Wolverine is heading for a billion dollars at the box office. His status as an A-list star is solid, but the 47-year-old actor is not resting on his laurels. He hopes to follow Tom Cruise’s example as a global superstar.
Reynolds has had great success with his “full-fledged multimedia marketing company,” Maximum Effort Productions, and his business partner George Dewey. It has allowed him to take his career to new levels, designing the creative and executive plans for each project. The only other person in Hollywood who really does this right now is Cruise. “Tom Cruise is the only other star who has this much control over the sales of a film,” said a source In contact weekly“You can see how Ryan aligns his strategy with Tom’s.”
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Tom Cruise attends the premiere of “Mission: Impossible – Dead Reckoning Part One” at the Rose Theater, at Frederick P. Rose Hall of Jazz at Lincoln Center on July 10, 2023 in New York, New York.
Lexie Moreland/Variety via Getty Images.
While that seems like a smart plan, not everyone on the studio side is keen on the idea. “It’s a double-edged sword because it often excludes studio marketing executives who do this for a living and studio PR people with decades of experience,” the insider added. Reynolds and Cruise may make a lot of money for Hollywood, but there are always dangers in grabbing too much power.
According to the Mirrorcruise Mission: Impossible 8 faced significant filming delays in the spring when a $29 million submarine set malfunctioned. “They are not happy because it is delaying production, which is costing a lot of money every day,” notes one crew member. A In contact weekly The source also revealed that the setback put “the weight of the world on Cruise’s shoulders” because “hundreds of millions of dollars were at stake.” That puts a lot of pressure on someone like Cruise or Reynolds, who have to deliver great results for the huge sums of money they are investing.
While the first In contact weekly The source seems to be concerned about Reynolds’ alleged ego, saying they can’t complain about the box office numbers because they’re “either doing Ryan’s way or nothing.” That’s why Reynolds is more than willing to emulate Cruise’s winning formula.
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