London, August 28, 2024 (GLOBE NEWSWIRE) – Pixelatethe market-leading analytics platform for fraud protection, privacy and compliance for Connected TV (CTV) and mobile advertising, today released the benchmark reports for the top grossing Connected TV apps worldwide from July 2024 for Roku, Amazon Fire TV, AppleTVAnd Samsung Smart TV.
The reports show the estimated top-grossing CTV apps in terms of open programmatic advertising revenue, broken down by region, including North America, Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), and Latin America (LATAM) across all popular CTV platforms.
In July 2024, Pixalate’s data science team analyzed over 5,600 CTV apps (including apps deemed delisted by Pixalate) and nearly 2 billion open programmatic ad impressions to compile the research findings in this series.
Key Takeaways: Top Grossing CTV Apps on the App Store in July
- North America: Hulu led the estimated revenue from open programmatic advertising in Roku, Amazon Fire TV, AppleTVAnd Samsung Smart TVs, which generated an estimated $142 million across all four platforms
- Latin America (LATAM): Vix took first place on Roku, Amazon Fire TVand Apple TV, which generate an estimated $1.7 million in advertising revenue through open programmatic advertising on these three platforms
- Asia Pacific (APAC): YuppTV led on Roku, Apple TV and Samsung TVs with an estimated $113,000 in open programmatic advertising revenue across these three platforms
- Europe, Middle East and Africa (EMEA): GB News led on Roku and Amazon Fire TV with an estimated $185,000 in open programmatic advertising revenue on these two platforms
Download the Top grossing CTV apps worldwide:
About Pixalate
Pixalate is a global platform specializing in privacy compliance, fraud prevention and data analytics in the digital advertising supply chain. Founded in 2012, Pixalate is trusted by regulators, data researchers, advertisers, publishers, ad tech platforms and financial analysts across Connected TV (CTV), mobile apps and websites. Pixalate is accredited by the MRC for Sophisticated Invalid Traffic (SIVT) detection and filtering. pixelate.com
Disclaimer
The content of this press release and the top grossing CTV apps (the “Reports”) reflect Pixalate’s opinions regarding factors that Pixalate believes may be of benefit to the digital media industry. Pixalate’s opinions are opinions, meaning they are neither facts nor guarantees. Pixalate does not share this data to question the standing or reputation of any entity, person or app, but rather to report insights and trends related to programmatic advertising activity across CTV during the period under review.
