The recently founded Dutch company The New Sound wants to combine the worlds of high-end lifestyle and sound. And that’s not a bad idea, of course…
Audio connoisseurs are often interested in other aspects of the high-end lifestyle. This idea gave rise to the brand new The New Sound: “The New Sound is aimed at the modern consumer who values not only excellent sound but also the aesthetics of their living environment. At a time when interior design and luxury are becoming increasingly important, the company offers a unique concept that seamlessly integrates audio solutions into the interior design. The New Sound’s mission is to lower the hurdle for the technical implementation of audio products and thereby set a new standard in lifestyle audio.“The newborn serves the Dutch and Belgian market, but if you live there or nearby and speak English, this news might be of interest to you
Extending customers’ lifestyles
Founders Jay Bonhof and Cornelis Tinga explain in their announcement: “Our journey to this point started with a passion for music, interior design and lifestyle. The New Sound noticed that people are increasingly focusing on elements such as lighting, kitchen design and furniture, but audio-visual solutions often lag behind in terms of design and usability. To bridge this gap, we not only provide top-notch sound, but do so in a way that is perfectly aligned with our customers’ aesthetic desires. Whether it’s music, movies, teleworking or audio on the go, The New Sound ensures that its products become an extension of its customers’ lifestyles.”
Combining different niches under one lifestyle roof
What is special about the concept of The New Sound is the vision of cooperations that unite different niches under one lifestyle roof.”The New Sound’s target audience is not only interested in luxury interiors and audio, but is also passionate about other aspects of a sophisticated lifestyle, such as luxury watches, gourmet food and the latest sneakers. For this reason, The New Sound is not only featured in hi-fi blogs and forums, but also in interior design magazines and organizes events to launch new sneaker releases. This crossover approach strengthens their position as a reference for those who want a seamless combination of technology, design and luxury lifestyle.“, write Bonhof and Tinga.
Make everything accessible
If we take a look at the newcomer’s website, we see all the well-known and lesser-known high-end brands, neatly categorized by music, movies, desktop audio, on the go, custom integration and accessories. This is in line with the commitment of the founders: “Making music accessible to everyone by designing their website to be clear and understandable depending on their usage. Their unique selection tool plays a crucial role in this. This tool allows customers to easily select the perfect audio products to suit their lifestyle and decor. In doing so, the company literally and figuratively takes the customer by the hand, resulting in a user experience that is simply second to none.”
You can find the new addition – not surprisingly – at https://thenewsound.nl/.
