It’s never too early for your first agency job – the kids from Deutsch LA are taking AI generation, copywriting and dubbing by storm
At the 8th Annual Little Germans Day, kids ages 6-12 work with brands like PetSmart, CMAB, Nintendo, Adobe, Walmart and more!
Last week, Deutsch LA hosted aspiring advertising professionals. We wanted to spark a passion for advertising by introducing them to different roles and facets of the agency life, while also learning about working with clients. At the end of the day, the Little Deutschers took home a resume with the skills and accomplishments they had acquired throughout the day.
The children of Deutsch LA went through various stations where they could learn a new skill while interacting with the agency’s accounts.
- PetSmart: The little Deutschers tried their hand at AI generation by creating their “dream pet.” Using a modified version of PetSmart Charities’ AI tool Rescue Writer, they created imaginative descriptions of their dream pet. These were then used to create a generative AI image of their dream pet.
- Nintendo: In the agency’s audio and mixing room, the children became voice actors for a scene from the movie “The Super Mario Bros.”
- Walmart: The little Germans bought healthy snacks and small toys in a pop-up shop in the agency’s kitchen, using play money they received in a NerdWallet wallet.
- Adobe: A Little German Day tradition: The kids took part in a fun photo shoot, but this time AI Adobe backgrounds were created as backdrops.
- California Dairy Advisory Board: They created milkshakes of their choice and even tried their hand at writing by giving names to their signature creations.
