The boards of directors of Swiss companies are struggling with artificial intelligence (AI). Although they recognize the importance and risks of AI, they do not yet have sufficient expertise, as a survey shows.
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Most Swiss companies are not yet fully exploiting the potential of so-called generative artificial intelligence (GenAI), explained the consulting firm Deloitte in the current “SwissVR Monitor” on Thursday. According to the board members surveyed, the technology is only used in certain areas.
A large majority (79%) of companies are focused on using GenAI to increase efficiency and productivity in the company. This is followed by cost reduction (43%) or improved products and services (40%). However, AI is used less frequently for strategic advantages such as generating new ideas and insights (34%) or increased innovation and growth (31%).
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And where AI is used, there is hardly any human control: only 17 percent of companies have all AI-generated content checked by at least one person. Three out of five board members surveyed identified potentially incorrect results as the greatest risk to their company.
It is therefore important to build up appropriate competencies in this area and to bring AI experts onto the board or to involve external expertise, Deloitte concluded.
Deloitte conducted the survey together with the SwissVR board association and the Lucerne University of Applied Sciences and Arts. Almost 400 board members were surveyed.
Translated from German by DeepL/tS
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